Today is the great American smoke out the American cancer society's annual crusade to get smokers to quit and we've got a lot of attention on this this hour this morning. The F first of forecast that'll be. In studio to talk about the assist actor injured highland -- chair of the department of health behavior at Roswell Park Cancer Institute sector highly McClatchy could make it. And I understand it was signed. Kind of tough pulling in our -- this. -- traffic is unbelievable. Their but the generosity in the community at this hour it's really it's -- wonderful to see I'm glad I was able to have a secret backdoor. And thank -- an entity you're good about that could sport a doctor Hansen this great American smoke out today. Some dignity a deal is a day like today yes I think this this has been aren't going from most forty years the American -- -- 1976. It started yes and it has contributed to millions of people. It's making a -- attempt really trying to. Take that next step and Colfer as this a smoke free lifestyle. Do people really quit honestly. They certainly do not without a question the most important thing if you if you smoke and you're thinking about quitting. Which most smokers actually you know regret having started in ways that they can get off. That the first step is to make that attempt and give it -- try and it's hard. Some very hard but it's doable there's tens of millions of nonsmokers out there and events like this sort of bring. The community together to say hey you know we know what you're feeling and other support for you here. For those are making quit attempt. The New York State smokers quit line is -- out of Roswell park we've helped. Hundreds of thousands of smokers throughout the state you can call 1866. NY clips or go to the website and warrants -- oak Tree.Com. And there's coaches their -- Medications for those that qualify. And so today is a day for that our community to rally together and say hey you know we're gonna push for a smoke -- -- They wanna get into this a little bit more inept and about ten minutes or so but it got to bring up these. There are flooding the market suddenly I mean you do see them everywhere what is your take is this smoking. I've heard I've heard them described as a disruptive technology. Where this sort of innovation has come into the marketplace and is caught everybody by surprise but so our view is. There's some reason to think that these can be beneficial but there's also reason to be concerned and to be cautious side. And the reason really to be cautious as you know back in the 1970s. Low tar cigarettes came out people thought those were good idea the government even recommended people who couldn't quit to switch to low tar cigarettes and it turned out. That that was wrong. And it was a mistake and it probably heard a lot of people along the way. So we're right at the beginning in this. There's a lot of there's a lot of evidence to uncover really find out how good. Are bad but that I take home message is today's about the great American smoke out work to become smoke free and try to make it these 24 hours. Without smoking and take it from there. -- piano you know should people. Using an. So the evidence of but my take is that. Critics -- is awfully hard OK there are medications. To help but even those medications leave a lot to be desired. So while -- you know my recommendation is go through the evidence facing some patches guns -- with your family. Sort of put it out there and at that social support. But you don't do what you need to do to try to get off. That cigarettes which we know are the number one cause of preventable. Disease in the in the country.